{
  "safetyGuarantees": [
    {
      "title": "三重旅行社资质",
      "detail": "旗下三家主体均持有旅游经营许可证，正规合法经营"
    },
    {
      "title": "1000万旅游责任险",
      "detail": "全程保险覆盖，出行风险有兜底"
    },
    {
      "title": "深耕呼伦贝尔11年",
      "detail": "2015年呼籁品牌创立，只做呼伦贝尔一个目的地"
    },
    {
      "title": "正规电子合同",
      "detail": "所有行程签订正规电子合同，保障游客权益"
    }
  ],
  "licenses": [
    {
      "holder": "内蒙古呼籁国际旅行社有限公司",
      "issuer": "内蒙古自治区文化和旅游厅",
      "licenseNo": "L-NMG-100953",
      "validPeriod": "有效期内",
      "note": "集团核心业务主体，负责产品设计与客户服务"
    },
    {
      "holder": "内蒙古呼籁文旅投资开发集团有限公司",
      "issuer": "内蒙古自治区文化和旅游厅",
      "licenseNo": "L-NMG-101453",
      "validPeriod": "有效期内",
      "note": "集团母公司，统筹旗下所有业务板块"
    },
    {
      "holder": "内蒙古呼籁山河国际旅行社有限公司",
      "issuer": "内蒙古自治区文化和旅游厅",
      "licenseNo": "L-NMG00210",
      "validPeriod": "有效期内",
      "note": "集团旗下旅行社主体之一"
    }
  ],
  "insurance": {
    "title": "旅游责任险 · 1000万保障",
    "description": "全程旅游责任险覆盖，出行安全有兜底。购买方：呼籁集团旗下旅行社主体。保额：1000万元整。",
    "insurer": "申能财产保险股份有限公司",
    "policyScope": "境内旅游责任险，涵盖人身意外伤害及财产损失",
    "claimContact": "出险后联系定制师或领队，协助理赔流程"
  },
  "awards": [
    {
      "year": "2026",
      "title": "小红书WILL商业大会 · 年度成长型品牌",
      "detail": "文旅行业仅6家品牌获此荣誉",
      "issuer": "小红书"
    },
    {
      "year": "2026",
      "title": "内蒙古自治区研学旅游服务商",
      "detail": "全区97家之一，具备官方认可的研学服务资质",
      "issuer": "内蒙古自治区文化和旅游厅"
    },
    {
      "year": "2024",
      "title": "呼伦贝尔学院旅游实习实训基地",
      "detail": "校企合作，共同培养旅游管理人才",
      "issuer": "呼伦贝尔学院"
    }
  ],
  "enterpriseMatrix": {
    "totalCount": 9,
    "description": "呼籁集团旗下9家主体，覆盖旅行社、客运、营地、商贸、研学、培训、文化科技等全产业链",
    "companies": [
      {
        "name": "内蒙古呼籁文旅投资开发集团有限公司",
        "tag": "集团母公司",
        "established": "2023",
        "role": "统筹旗下所有业务板块，持有旅游经营许可证"
      },
      {
        "name": "内蒙古呼籁国际旅行社有限公司",
        "tag": "核心旅行社",
        "established": "2023",
        "role": "产品设计、客户服务、品牌运营，持有旅游经营许可证"
      },
      {
        "name": "内蒙古呼籁山河国际旅行社有限公司",
        "tag": "旅行社",
        "established": "2005",
        "role": "集团旗下旅行社主体之一，持有旅游经营许可证"
      },
      {
        "name": "呼籁旅游客运（内蒙古）有限公司",
        "tag": "自有车队",
        "established": "2024",
        "role": "车辆调度与管理，保障出行安全"
      },
      {
        "name": "呼籁露营地（呼伦贝尔）有限公司",
        "tag": "自有营地",
        "established": "2024",
        "role": "草原活动基地运营，亲子互动与户外体验"
      },
      {
        "name": "呼伦贝尔呼籁牧场商贸有限公司",
        "tag": "牧场商贸",
        "established": "2022",
        "role": "本地牧场和特产供应链，草原伴手礼"
      },
      {
        "name": "呼伦贝尔呼籁研学文化旅游有限责任公司",
        "tag": "研学教育",
        "established": "2026",
        "role": "草原自然教育和亲子研学课程"
      },
      {
        "name": "内蒙古呼籁培训有限公司",
        "tag": "培训体系",
        "established": "2025",
        "role": "团队培训体系建设和服务标准化输出"
      },
      {
        "name": "内蒙古呼籁文化科技有限公司",
        "tag": "数字化",
        "established": "2025",
        "role": "数字化平台建设、官网运营和技术支撑"
      }
    ]
  },
  "heritage": {
    "brandYears": "11",
    "milestones": [
      { "year": "2015", "event": "呼籁旅行品牌正式创立，确立'只做呼伦贝尔一个目的地'的品牌定位" },
      { "year": "2022", "event": "呼伦贝尔呼籁牧场商贸有限公司成立，打通本地牧场和特产供应链" },
      { "year": "2023", "event": "内蒙古呼籁文旅投资开发集团有限公司成立，完成集团化布局；内蒙古呼籁国际旅行社有限公司同年成立" },
      { "year": "2024", "event": "呼籁旅游客运公司、呼籁露营地公司相继成立，实现自有车队+自有营地双重保障" },
      { "year": "2025", "event": "获评小红书年度成长型品牌；内蒙古呼籁培训有限公司、内蒙古呼籁文化科技有限公司相继成立；服务家庭突破10000组" },
      { "year": "2026", "event": "呼伦贝尔呼籁研学文化旅游有限责任公司成立；入选小红书WILL商业大会年度成长型品牌（文旅行业仅6家）" }
    ]
  },
  "intellectualProperty": {
    "trademark": {
      "name": "呼籁",
      "scope": "全品类（45类）注册",
      "holder": "内蒙古呼籁文旅投资开发集团有限公司",
      "description": "「呼籁」商标已完成全品类注册，覆盖旅游服务、文化活动、教育培训、食品饮料、服装鞋帽、广告营销等类别，从品牌源头保护呼籁的商业权益"
    },
    "copyrights": [
      {
        "name": "额吉的故乡",
        "category": "其他作品",
        "regNo": "国作登字-2024-L-00254025",
        "date": "2024.08.26"
      },
      {
        "name": "游牧的森林",
        "category": "其他作品",
        "regNo": "国作登字-2024-L-00286509",
        "date": "2024.09.29"
      },
      {
        "name": "呼籁（图腾马）",
        "category": "美术作品",
        "regNo": "国作登字-2025-F-00159701",
        "date": "2025.05.22"
      },
      {
        "name": "籁小咩",
        "category": "美术作品",
        "regNo": "国作登字-2026-F-00020268",
        "date": "2026.01.23"
      }
    ]
  }
}